India has introduced several trade facilitation related measures in the last couple of years. The pro-active strategy adopted by the Central Board of Excise and Customs (CBEC) has helped in introducing several policy measures which have not only streamlined the role of the customs department but has also helped industry in a major way without compromising collection of revenue. However, a private sector survey in India conducted in 2005/6 identified customs valuation as an issue of particular concern among other TF related initiatives. In this paper, we focus on India’s customs valuation regime from the point of view of TF. In the process, we look into the policy and institutional mechanisms put in place to ensure the implementation of the WTO Customs Valuation Agreement (CVA)...